Career Highlights
20+ years of commercial leadership across B2B & B2C, distribution, and product-led businesses - driving margin recovery, pricing discipline, and commercial transformation at scale.
International Market Entry
Led UK market entry strategies for large international manufacturers covering commercial infrastructure design, pricing architecture, channel development, and route-to-market planning across Europe and Asia. Delivered end-to-end commercial frameworks directly with C-suite teams.
Global Sourcing at Scale
Led global sourcing strategy across Europe, Asia, and South America at Johnson Tiles for nearly a decade. Negotiated long-term supply and NPD agreements, implemented a supplier audit and compliance framework where none previously existed, and delivered sustained cost reduction to support margin objectives.
Building Commercial Teams
Recruited to Tile Space Ltd to establish a UK commercial operation from the ground up for an expanding international manufacturer. Within 12 months contributed to a c.£500k turnover increase, built and led a team of up to 10 staff, and delivered a fully functioning pricing and e-commerce platform.
National Accounts & Major Retailers
Managed blue-chip national accounts including B&Q, Topps Tiles, and Travis Perkins with revenue responsibility of c.£20m. Built deep commercial grounding in pricing strategy, category management, and customer economics that underpins every leadership role since.
Commercial Transformation Advisory
Through Point One Consulting, provided strategic commercial advisory to UK SMEs and large international organisations — spanning product development, pricing strategy, digital commerce, and supplier renegotiation. Working directly with founders, MDs, and C-suite executives to deliver sustained margin improvement and growth, bringing the same hands-on execution discipline that characterises every in-house role.