2023–Present | Founder – Point One Consulting UK 

Founded and led a consultancy focused primarily on the building materials sector, delivering commercial, procurement, and operational support to SMEs and growth-stage businesses. Engagements span interim, project-based, and advisory assignments, working closely with business owners and senior leadership teams to identify commercial opportunities, address operational inefficiencies, and support sustainable growth initiatives.

Scope of Responsibility

• Identified and developed new business opportunities, target clients, and market segments

• Led commercial analysis across operations, marketing, digital capability, and product development

• Advised on procurement strategy, vendor management, and supplier negotiation

• Supported product development and sourcing initiatives aligned to market demand and margin objectives

• Worked closely with in-house teams across multiple business disciplines, integrating hands-on leadership with existing organisational structures

Work Delivered

• Cost reduction and procurement optimisation programmes

• Supplier sourcing, negotiation, and improved commercial terms

• Market entry support and time-to-market acceleration

• Operational and digital improvement initiatives

• Advisory guidance on the practical application of AI and automation to enhance reporting, decision-making, and efficiency

Impact

• Delivered meaningful cost savings through procurement optimisation and improved supplier pricing

• Achieved stronger supplier terms and more commercially robust sourcing arrangements

• Supported faster time-to-market through improved sourcing and operational alignment

• Improved margin visibility and commercial reporting, supporting better decision-making

• Reduced operational complexity through process simplification and clearer ownership models

2021–2023 | Owner / Director – Premier Porcelain / Tile Store Direct

Founded and scaled an omnichannel e-commerce business, initially established as a home-based operation and rapidly expanded into a multi-channel enterprise serving trade and retail customers nationwide. The business evolved from an early-stage start-up into a fully operational commercial entity, operating across three third-party logistics (3PL) warehouses, a dedicated physical showroom, and a well-established e-commerce platform.

Business Model & Scale

• Omnichannel operation spanning B2B and B2C markets

• Direct-to-consumer e-commerce, trade sales, and showroom-based retail

• International sourcing from Europe and Asia

• Peak turnover of approximately £1.2 million prior to sale

• Team of five staff, supported by outsourced specialist functions where appropriate

Scope of Responsibility

• End-to-end ownership and leadership of the business from inception to sale

• Product sourcing and supplier negotiation across international markets

• Commercial strategy, pricing, and margin management

• Marketing strategy and execution across digital and physical channels

• Sales leadership across trade and retail customer segments

• Operational oversight including inventory management, logistics, and fulfilment

• Governance of outsourced functions, including finance and specialist support services

Operational Development

• Transitioned the business from a home-based start-up to a structured commercial operation

• Implemented scalable sourcing and fulfilment models using multiple 3PL providers

• Developed systems and processes to support growth across multiple sales channels

• Established supplier relationships capable of supporting increasing volume and complexity

Outcome

• Successfully built, scaled, and stabilised a seven-figure turnover business

• Achieved national market reach across both trade and retail sectors

• Completed a successful sale of the business, delivering a clean exit

• Gained first-hand experience in capital discipline, operational scaling, cashflow control, and risk management, shaping a more structured and commercially focused leadership approach in subsequent roles

2020–2021 | General Manager | Tile Space Ltd

Appointed to lead the UK market entry and business build-out for a new venture established by a major Turkish manufacturer of wall and floor coverings, creating a standalone UK operation targeting both trade and retail markets.

This was a start-up and growth role, with responsibility for taking the business from inception through to full commercial operation, establishing sales channels, governance structures, and operational capability.

Organisation Context

• New UK business established by an international manufacturing group

• Focus on wall and floor coverings

• Target markets: UK trade and retail sectors

Scope of Responsibility

• Built UK sales channels from inception, including trade and retail routes to market

• Led recruitment and development of the UK team

• Oversaw regulatory and compliance requirements for UK market entry

• Directed marketing strategy and commercial positioning

• Managed product portfolio strategy aligned to UK market demand

• Provided end-to-end operational leadership across the business during its formative phase

Operational Development

• Established core commercial and operational functions from a standing start

• Implemented structures to support scalable growth and governance

• Developed internal processes covering compliance, recruitment, and commercial operations

• Worked closely with the parent manufacturer to align supply, product, and commercial strategy

Impact

• Successfully built the UK operation from inception to a workforce of approximately 10 employees

• Supported growth to a turnover exceeding £4 million

• Established a commercially viable UK presence across trade and retail channels

• Delivered a stable operational platform capable of supporting continued growth beyond the start-up phase

2018–2020 | Head of Product | Johnson Tiles

Held senior responsibility for a large-scale wall and floor coverings product portfolio serving both trade and retail markets, with full ownership of product strategy, supplier engagement, and commercial performance.

Scope

• Product portfolio exceeding 4,000 SKUs
• Across multiple wall and floor covering categories, serving both trade and retail markets
• With an annual buying responsibility of approximately £15 million

Responsibility

• Led new product development (NPD) and full product lifecycle management

• Managed supplier relationships and negotiations across domestic and international vendors

• Oversaw vendor performance, range viability, and margin control

• Directed cost engineering initiatives to improve unit economics

• Accountable for commercial performance, supplier contributions, and rebate structures

Commercial & Operational Impact

• Consistently reduced product costs through structured cost engineering and supplier renegotiation

• Improved gross margins and strengthened commercial terms across the supplier base

• Enhanced supplier contributions and rebate arrangements, improving overall profitability

• Strengthened range performance through disciplined lifecycle and viability management

• Improved product positioning and commercial resilience across both trade and retail channels

2009–2018 | Global Sourcing Manager | Johnson Tiles

Held responsibility for international sourcing strategy and execution across Europe and Asia, supporting both trade and consumer retail markets through a complex, multi-supplier global supply chain.

This role was focused on pure international sourcing, combining commercial negotiation, supplier governance, and product development support to deliver competitive, reliable, and scalable product solutions.

Scope

• International sourcing across European and Asian markets

• Managed a supplier base of 20+ manufacturers and vendors

• Supported product ranges serving both trade and retail customer segments

Responsibility

• Led supplier selection, contract negotiation, and commercial terms

• Managed new product development (NPD) supply agreements

• Delivered structured product cost reduction and cost engineering initiatives

• Oversaw supplier quality assurance, auditing, and performance management

• Mitigated supply-chain risk across international manufacturing and logistics environments

• Acted as a central interface between suppliers, product teams, and commercial leadership

Impact

• Achieved sustained product cost reductions through structured negotiation and cost engineering

• Strengthened supplier performance through formal QA, audit, and governance frameworks

• Improved supply-chain reliability and reduced commercial risk across international sourcing operations

• Enabled the delivery of competitively priced product solutions aligned to strategic business objectives

• Built long-term supplier relationships capable of supporting evolving volume, complexity, and market demands