Career Highlights
Commercial leadership across B2B & B2C, distribution, and product-led businesses, driving margin recovery, pricing discipline, and commercial transformation at scale.
International Market Entry:
Led UK market entry strategies for large international manufacturers covering commercial infrastructure design, pricing architecture, channel development, and route-to-market planning across Europe and Asia. Delivered end-to-end commercial frameworks directly with C-suite teams.
Building Commercial Teams:
Recruited to establish a UK commercial operation from the ground up for an expanding international manufacturer. Within 12 months, contributed to a c.£500k turnover increase, built and led a team of up to 10 staff, and delivered a fully functioning pricing and e-commerce platform.
Global Procurement:
Led global sourcing strategy across Europe, Asia, and South America at Johnson Tiles for nearly a decade. Negotiated long-term supply and NPD agreements, implemented a supplier audit and compliance framework where none previously existed, and delivered sustained cost reduction to support margin objectives.
National Accounts & Major Retailers:
Managed blue-chip national accounts including B&Q, Topps, and Travis Perkins with revenue responsibility of c.£20m. Built deep commercial grounding in pricing strategy, category management, and customer economics that underpins every leadership role since.
Category Leadership:
As Head of Product, I led category strategy across a large-scale portfolio, spanning a 50/50 mix of manufactured and sourced products across both retail and trade channels. By introducing a structured category management framework grounded in sales and margin data, I brought strategic purpose to the range, resolved cannibalisation between sourced and manufactured products, and delivered measurable margin improvement across the portfolio.
Business Ownership:
Building a business from a home-based start-up to £1.2m turnover across dual B2B and B2C channels, with global sourcing and a multi-site logistics operation, required a breadth of commercial discipline. The trade sale exit in 2024 was the natural conclusion to that chapter, and the experience informs everything I do as a commercial leader today.
Experience Across Markets & Geographies
Throughout my career is the breadth of markets I have operated across — not just geographically, but in terms of the commercial environments themselves. Big box retail, international retail, new housing development, commercial specification, and construction projects in the Middle East
AI-Enabled Commercial Decision Making
Practical experience building structured financial and legal evaluation tools to support pricing, risk assessment, and commercial decision-making
Commercial Transformation Advisory
Through Point One Consulting, provided strategic commercial advisory to UK SMEs and large international organisations spanning product development, pricing strategy, digital commerce, and supplier renegotiation. Working directly with founders, MDs, and C-suite executives to deliver sustained margin improvement and growth, bringing the same hands-on execution discipline that characterises every in-house role.